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Union and Van de Velde management reach agreement on distribution centre activities

The entire supply chain of lingerie company Van de Velde – from incoming raw materials to finished products for consumers – is consolidated at its site in Wichelen, Belgium. The demand for faster, more flexible deliveries is increasing all the time as e-commerce grows and our range expands. A review of how activities were organised at the distribution centre in Wichelen was needed to ensure we are able to meet delivery spikes and prepare ourselves for future growth.

After very constructive discussions, unions and Van de Velde management have reached an agreement. As of 1 September 2017 the whole work organisation at the distribution centre will switch to a shift system and Saturday will be a workday. This will allow us to meet the spike in demand for deliveries at the beginning of the week. It will allow the company to hire more people too.

Agreement was also reached on equalising the group insurance for white and blue collar workers. All companies must do this by 2025. Van de Velde wishes to show its engagement, while also taking a lead in the debate. With that in mind, the company will not wait until 2025 to equalise the group insurance. We are now starting the process of gradually moving towards equality and every year we will make an extra contribution in pursuit of full equalisation by 2025.

Van de Velde and the unions are very satisfied with the results of the negotiations. They show engagement, mutual respect and confidence in the future. That will ensure we grow together and continue to write the promising story of our company, our people and our brands.

Van de Velde wins corporate video award with The PrimaDonna E-cup movie

At the Belgian Corporate Video Festival, Van de Velde took home the Award in the category Profit. Awarded video was the PrimaDonna E-Cup Day for Men, which already scored millions of views on social media allover the world. The jury called it a creative, original and bold way of promoting your company's mission. And it made them laugh out loud.

If you did not yet see this video, here is the link again.

And yes, everybody at PrimaDonna understands women with a bigger cupsize. A big thank you once again to all of our male colleagues who participated, the production company and the team behind the video. 

NEW: PrimaDonna Sport! Fitness in comfort, even in the larger cups

A solid workout boosts your confidence, just like beautiful lingerie. Which is why PrimaDonna Sport, the lingerie label for women with large breasts, is launching a collection of trendy sports bras that fit like a glove and hip sports accessories. From now on you can keep fit in style and comfort. No more excuses not to keep your curvy body in shape. Ready, set, go!

Cool sports bras for large cups
Stretching, jumping and squatting with large breasts? No sweat, provided you have the right sports bra. One that gives firm but comfy support and looks so good you might want to wear it as a trendy sports top. What about a sports bra with a cool sweater look and fluorescent details – or a sports top with a light mesh and playful blue with black or shocking pink contrasts? With or without foam, but always with a wonderfully soft fabric and the perfect fit PrimaDonna is famed for.

Mix and match with hip accessories
Need a little push to get yourself off the sofa? Check out the hip sports accessories you can mix and match with your favourite PrimaDonna sports bra. From flattering yoga outfit to trendy tank top or capri pants that keep your tummy in check – sports apparel that makes you want to go to the gym every day.  



Van de Velde raises its participation in social innovation and female entrepreneurship

Van de Velde believes in the power of women. With the perfect fit and support of our lingerie, we support millions of women in everything they do every day. But we go further than that.  

Since 2011, our company is shareholder in Social Investment Fund De Punt. SOiF De Punt wants to give social entrepreneurs the best possible financial support and guidance to be able to create prosperity. While doing this, they pay extra attention to employing vulnerable groups and creating a durable social impact. On top of that, more than 60% of these starting entrepreneurs are women. 

Erwin Van Laethem, CEO of Van de Velde: "Ethical, durable and conscious entrepreneurship are no empty words to us. They are embedded in our company’s culture. Supporting innovative social projects in which women play an important part fits our company’s mission like a glove.  We are all about “Shaping the bodies and minds of women."

That is why Van de Velde does an extra investment of 50.000 € in Social Investment Fund  (SOiF) De Punt, as part of a total raise of capital of 500.000 €. “We want to encourage investments in innovative durable and social projects, that strengthen the position of women in society,” stresses Erwin Van Laethem.   

SOiF De Punt invested already in four start ups: The FacilityPunt (cleaning service with ecofriendly transportation and cleaning products), Koalect (online donation platform), B and Bee (beehive hotel) and Roof Food (urban farming project which promotes healthy eating habits by making vegetarian food more attractive).